Email marketing is one of the affordable ways to promote your product and service. The people who are running e-commerce can use email marketing to reach the customer. You can also send new products, discounts, and deals with the customer. It not only increases the customer but also boosts the return of investment. When compared to traditional marketing, email marketing is cost-effective that helps you save more money. Now many people have two email addresses to separate messages from work and promotional correspondences. Here are the top trends in email marketing.
User-generated content is one form of content such as text, visual, audio, images, and others created by the user of the product. This type of content driver’s real-time engagement and motivate the customer to add content through email marketing. Email marketing directly enhances conversion easily. It gives the relationship with the social media channels and leads to user-generated content to influence in the future.
Accessible design and content
Upcoming years will continue to see the growth of smart speakers with voice assistance. Smart email marketers are creating with accessible code, design, and content. The accessible email design is a difficult task for lots of email marketers. The latest technology helps to make simpler the process for both marketer and reader. There are different ways to make emails accessible to all readers.
Interactive email elements
If you need to drive more customers to user business then you can use the interactive email elements. Most of the emails are accessed on the smartphone than compute. So email marketer needs to create an email to access mobile devices. It is used in different ways, preventing consumers, promoting engagement, and others. There are lots of interactive email elements such as animated buttons, interactive images, and others.
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